Creating Social-First Video Content at a NYC Brand Event
A behind-the-scenes look at creating social-first video content for Kiehl’s at The Blonds fashion show in NYC, including product and event-focused video.
How I Created a Buldak Spec Commercial: Turning a Sketch Comedy Idea Into a Brand Campaign
A behind-the-scenes look at a Buldak spec commercial created by Alexa Ruggiero, a Long Island and NYC videographer specializing in branded content and commercial video.
Behind the Scenes: Photographing a Luxury Brand Event in Westhampton Beach | Generation Love x BuDhaGirl
Go behind the scenes with Alexa as we capture Generation Love and BuDhaGirl's wellness event in Westhampton Beach through strategic brand photography and video.
Why Every Client Should Provide a Shot List for Their Event Videographer
Learn why creating a shot list for your event videographer helps capture important moments, improve event coverage, and produce stronger marketing content for your brand.
Why NYC Brands Are Investing in Polished Documentary-Style Visuals
Discover why NYC brands are investing in polished documentary-style photography and videography to create authentic, cinematic content that connects with audiences and elevates brand identity.
Why NYC Brands Are Switching to Content Creation Retainers
Looking for a NYC event videographer? Learn how hiring a videographer on retainer helps New York City brands turn pop-ups, activations, and events into consistent, high-performing content.
Why NYC Brands Are Moving to Retainer Videographers (and Winning Because of It)
Looking for a NYC event videographer? Discover how hiring a brand videographer on retainer helps New York City brands turn pop-ups, events, and activations into consistent, high-performing content.
Why Corporate Event Photography & Videography Costs More in NYC & Long Island
Wondering why corporate event photo & video costs thousands in NYC and Long Island? Learn what goes into pre-production, filming, editing, and the real value behind the investment.
Why New York Brands Need Event Videography and Documentary Content in 2026
NYC event photographer and videographer creating documentary-style content for brands. Turn live moments into social media and ad-ready assets.
What Brands Should Capture at Events (A Documentary-Driven Shot List)
Learn what brands should capture at events with a documentary-driven shot list. Create real, brand-ready content that connects and performs.
How I Captured Targeted Brand Content at Overland Expo
See how a structured shot list and real-time workflow captured brand activations and community moments at Overland Expo. Event photography case study.
How to Hire Your Next Commercial Event Videographer in NYC
Learn how to hire a commercial event videographer in NYC. What to look for, pricing insights, and how to get content that drives real brand value.

